Cercana.ec
Brand Identity.
Cercana is a mobility and transport consultant with a very human approach. Revaluing the role of people and getting vehicles to live with them is clearly the perspective that Cercana has to solve the current problems, that we are going through, in terms of mobility as a society.
For this reason we established a system that is easy to recognize and identify in its different applications and that clearly communicates this concept, seeking to have a friendly but at the same time sober and innovative tone.
