Pánico is an award-winning branding studio. Based in Argentina, Ecuador and Spain. We focus on simplicity and unadorned truth.

The corporate language has worn out and is no longer necessary in a world where brands speak to us on a daily basis, for this reason our process focuses on understanding the language beyond a logo, the client no longer wants to waste time, and seeks to understand a brand in the shortest amount of time.

For this reason, it is necessary for brands to be sincere and clear about what they offer, in addition to having character, attitude and personality.

No more pre-made speeches and generic slogans, no more filler information needed.

Simple, direct and powerful is what we believe in

This concept has led us to work on branding projects with clients around the world such as Saudi Arabia, Qatar, Thailand, Canada, Ecuador, Colombia, Argentina, USA, Spain, among others, and to be published in books in China, London, USA and magazines such as Communication Arts (New York) and Étapes (France).


Pánico Production is a Pánico Studio division focused on production of photography, 3D and post production, we seek to offer a 360 service that ranges from branding development to all types of image production, handling the highest quality standards. We have worked with brands such as Nestlé, Coca Cola, Chevrolet, Banco Pichincha among others.

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