Infected generation is a new Colombian clothing brand designed for rave culture, where the values of freedom and union are promoted, with a focus on the energy that nature gives us and allows us to release it on a dance floor.
We wanted to generate more than just a typography; we wanted the logo to be a symbol in itself. That it does not necessarily need to be understood except by the public related to the brand, since it may seem that it is made up of illegible letters or an alphabet in a different language. The point was to feel the strength and natural energy of this music and its people. For the graphic line we wanted to play with an industrial aesthetic, but always transmitting the energy that lives in nature and vibrates with us, in the same way that the strength of the music of the rave culture does.
