Brand Identity.

Miné is an international high-end jewelry brand, with an urban twist, specializing in sustainable gold and personalized pieces. Miné's goal is to make high jewelry visible beyond an economic legacy. As each piece is made by hand with a lot of love and dedication, it also has a story to tell and share with whoever wears it. Miné gives each of its pieces the value of an amulet.

One of the challenges in this project was to create a typeface that represents the character of Miné's work. Addressing a new perspective of high jewelry, with a more urban touch, a clear concept and a fresh proposal. This concept allowed us to play with an elegant image (author's signature) but with a lot of character to show this urban and strong side that will characterize the brand.

Photo by Spicy Studio