Re-Branding
Pass the Salt



Project:

Pass the Salt is a startup in Qatar that seeks to rescue the pleasure of cooking your own meals. Thanks to its care in the raw material, the friendly and educational processes it uses it has had a great reception and growth.

For its rebranding we developed a character that represents this child that we carry inside, who is always excited and eager about eating, the idea is to look at kitchen again with the eyes of a child.