Brand Identity.

Plug Collective is a multinational agency that operates as a Cloud company, but also has a physical presence in the main cities of the world: Montevideo, Miami, Barcelona, Mexico City, Bogotá, Quito, Lima and Madrid, among others.Its function is to solve brand challenges and commercial problems by uniting the best talent in modern marketing remotely. This collective company model allows them to build teams by connecting the best and most evolved independent companies in advertising, design and digital.

To generate Plug's branding, we created a system that starts from a glitch as a concept that is assembled and disassembled, showing how spaces can be created by connecting its parts. A direct image with a basic code to generate a visual universe that invades spaces with the digital world, but with a nod to the classic.