Pánico is an award-winning branding studio. Based in Ecuador and Spain. We focus on simplicity and unadorned truth.

The corporate language has worn out and is no longer necessary in a world where brands speak to us on a daily basis, for this reason our process focuses on understanding the language beyond a logo, the client no longer wants to waste time, and seeks to understand a brand in the shortest amount of time.

For this reason, it is necessary for brands to be sincere and clear about what they offer, in addition to having character, attitude and personality.

No more pre-made speeches and generic slogans, no more filler information needed.

Simple, direct and powerful is what we believe in

This concept has led us to work on branding projects with clients around the world such as Saudi Arabia, Qatar, Thailand, Canada, Ecuador, Colombia, Argentina, USA, Spain, among others, and to be published in books in China, London, USA and magazines such as Communication Arts (New York) and Étapes (France).


Pánico Production is a Pánico Studio division focused on production of photography, 3D and post production, we seek to offer a 360 service that ranges from branding development to all types of image production, handling the highest quality standards. We have worked with brands such as Nestlé, Coca Cola, Chevrolet, Banco Pichincha among others.

Check us out:

Reel                 Instagram              ︎



Studio Speaker

LAD Fest, Latin American Design Awards 2020


  • Third Place, Studio of the year
    - Latin American Design Awards 2021 (2 gold, 1 silver, 2 bronze)

  • Gold category Illustration
    - Latin American Design Awards 2020
  • Silver category Packaging
    - Latin American Design awards 2020

  • Silver category Editorial Design
    - Latin American Design Awards 2020

  • Graphic design category finalist
    - Latin American Design Awards 2019

  • Double selected Bienal Iberoamericana de diseño  2020

  • Gold category Art Direction
    - Cóndor de Oro 2014

  • Gold category Photography and Retouching
    - Cóndor de Oro 2017

  • Gold category Photography and Retouching
    - Luxawards 2017

  • Bronze Advertising Campaign category
    - Cóndor de Oro 2013


  • Asia-Pacific Design 17, (China) Sandu Publishing

  • Communication Arts Magazine, New York, 2020
    - Article about the Studio

  • Étapes Magazine, France 2020

      - Holke 79 project publication

  • Mindsparkle Magazine 2020

     - Holke 79 project publication

  • Mindsparkle Magazine 2020

     - Astro 79 project publication

  • Design Elements Book, NewYork 2020
    - (Quarto Group/Rockport Publishers)

  • Romantic Dining Time  - Visual Identity Design in Sweet Shops
    - Liaoning Science & Technology Publishing House (China) Design Media Publishing (UK)

For inquiries, quotes or porn spamming:

To speak directly to us:

+593 999 944 942
+593 984 302 841

+34 633 678 527