Pánico is an award-winning branding studio, based in Argentina and Ecuador. We focus on simplicity and unadorned truth.
Corporate language has become worn out and unnecessary in a world where brands talk to us daily. That’s why our process focuses on understanding language beyond a logo. Clients no longer want to waste time and seek to understand a brand in the shortest possible time.
Therefore, it is necessary for brands to be direct, have character, attitude, and personality.
No more pre-made speeches and generic slogans, no more filler information needed.
Simple, direct, and powerful is our motto.
This concept has led us to work with clients around the world, such as Saudi Arabia, Qatar, Thailand, Germany, Spain, Dubai, Argentina, Hong Kong, among others, and to be published in books in China, London, USA and magazines such as Communication Arts (New York) and Étapes (France).
Corporate language has become worn out and unnecessary in a world where brands talk to us daily. That’s why our process focuses on understanding language beyond a logo. Clients no longer want to waste time and seek to understand a brand in the shortest possible time.
Therefore, it is necessary for brands to be direct, have character, attitude, and personality.
No more pre-made speeches and generic slogans, no more filler information needed.
Simple, direct, and powerful is our motto.
This concept has led us to work with clients around the world, such as Saudi Arabia, Qatar, Thailand, Germany, Spain, Dubai, Argentina, Hong Kong, among others, and to be published in books in China, London, USA and magazines such as Communication Arts (New York) and Étapes (France).
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Pánico Production is our division focused on photography, 3D, and post-production. We aim to offer a 360 service that ranges from branding development to all types of image production, handling the highest quality standards. In this division, we have worked with brands such as Nestlé, Coca-Cola, Chevrolet, among others.
Check us out:
Reel Instagram ︎
Check us out:
Reel Instagram ︎
PÁNICO IN THE WORLD
Studio Speaker
LAD Fest, Latin American Design Awards 2020
Doméstika Teachers
Design Simple and Effective Visual Identities 2022
Link to the course
Awards:
- Latin American Design Awards 2022 (3 awards)
- Silver, category Branding
- Bronze, category Branding
- Bronze, category Illustration
- Third Place, Studio of the year, Latin American Design Awards 2021 (5 awards)
- Gold, category Branding
- Gold, category Graphic Design
- Silver, category Branding
- Bronze, category Branding
- Bronze, category Packaging
- Latin American Design Awards 2020 (3 awards)
- Gold, category Illustration
- Silver, category Packaging
- Silver, category Editorial
- Double selected Bienal Iberoamericana de diseño 2020
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Gold category Art Direction
Cóndor de Oro 2014
- Gold category Photography and Retouching
Cóndor de Oro 2017 - Gold category Photography and Retouching
Luxawards 2017
- Bronze Advertising Campaign category
Cóndor de Oro 2013
Publications:
- From Type to Logo (Best logotypes from around the world) Viction:ary (Hong Kong)
- Asia-Pacific Design 17, (China) Sandu Publishing
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Communication Arts Magazine, New York, 2020
- Article about the Studio
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Étapes Magazine, France 2020
- Holke 79 project publication
- Mindsparkle Magazine 2020
- Holke 79 project publication
- Mindsparkle Magazine 2020
- Astro 79 project publication
- Design Elements Book, NewYork 2020
- (Quarto Group/Rockport Publishers)
- Romantic Dining Time
- Visual Identity Design in Sweet Shops
- Liaoning Science & Technology Publishing House (China) Design Media Publishing (UK)
For inquiries, budgets or porn spamming: hello@wearepanico.com