talabat.

How do you develop an identity that stands out by embracing imperfection as part of what makes us unique and authentic? That was the question we asked ourselves during the talabat rebranding process.

With millions of users and thousands of partners, talabat is the leading delivery platform in the MENA region. But beyond just delivering orders, talabat aims to build meaningful connections and everyday experiences between people, brands, and communities.

Inspired by Gen Z and remix culture, we embraced the concept of being perfectly imperfect. Instead of chasing a rigid, corporate tone, the new identity leans into being realer than real. This creative approach brought to life not only a vibrant visual universe, but also a strong brand concept that seeks finding beauty in chaos across every brand asset.

Say hello to the new talabat! 👋 🍊